Black Friday is the term referred to the Friday following Thanksgiving Day in the United States. Through the years, Black Friday has been one of the busiest shopping days of the year, kicking off the holiday season, and has been adapted by several countries. With stores putting up their items to massive sales and discounts, shoppers all over the country flock to store outlets, online or physical, seeking great deals. Thus, Black Friday can be considered as the biggest and busiest shopping day in the United States.


If you wonder what the Black Friday sale phenomena has been over the past year, here are some remarkable statistics on what the craze looks like back in 2019. 



According to the National Retail Federation and Proper Insights & Analytics survey, an overwhelming record of 189.6 million US consumers has shopped from Thanksgiving Day throughout Cyber Monday in 2019 alone, which is a 14 percent increase of the statistics from its previous year. 


Shoppers spent an average of $361.90 on holiday items over the period of five-days, 71% of which was spent specifically on gifts. This spending average is a 16% increase from 2018 and an 8% increase from 2017. 



According to NRF survey, a whopping 142.2 million consumers shopped online in 2019 over the five-day Thanksgiving period, 93.2 million of which shopped on Black Friday alone, surpassing the number of shoppers on Cyber Monday, with online sales whopping around $7.4 billion.


Given flexible options to order online and pick up in-stores, no wonder a rising number of consumers prefer this way to shop. With free shipping as a major reason to shop online, the number of shoppers who use this platform increased to 42% from its previous year. An estimated 38% of the shopper reportedly won’t shop anywhere that doesn’t offer free shipping. Thus, free shipping is a major factor.


Other top factors include the limited-time promotions, a 36% increase, and an efficient mobile application of the retailers, a 21% increase.


According to the Salesforce survey, Black Friday sales purchase through mobile phones in 2019 increased to 21% compared to 2018. With this great number of users during the day, online retailers saw a 61% of traffic that comes from smartphones. 



For in-store shopping, the NRF survey found that 124 million consumers shop in-stores in 2019 over the five-day Thanksgiving period, 84.2 million of which shopped on Black Friday alone. With massive discounts in-stores, shoppers flock in huge lines, also with free shipping as a major reason for people to make a purchase.


According to the BlackFriday survey, 38% of the shoppers surveyed preferred to go in-store to find inspiration for holiday gifts than visit online stores. Thus, the in-store experience is still vital to give ideas to shoppers what they want to purchase. 



According to the NRF survey, top purchases over the Thanksgiving weekend include apparel followed by toys, electronics, books/music/video games, and gift cards. 


57.35% of the apparel shoppers bought clothes in-store while 56% of shoppers purchased online. For the electronics that came in second most purchased during Black Friday, 44.6% of the electronics shoppers bought their products in-store while 51.6% purchased online.


According to Adobe Analytics survey, the top-selling toys for 2019 were “Frozen 2” toys followed by L.O.L Surprise toys and Paw Patrol toys. 


According to the Hitwise survey, for the top-selling products on Amazon, number one on the list would be the Fire TV Stick 4K followed by Echo Dot (3rd Gen.), Apple Airpods, and the Echo Show 5.



According to the NRF survey, top shopping destinations include department stores followed by clothing stores, grocery stores, electronic stores, and discount stores. 


According to the Hitwise survey and Yahoo Finance, Amazon topped the list for Black Friday Retail in 2019 followed by Walmart, Shopify, Victoria’s Secret, and Macy’s Inc. 



According to the NRF survey, the biggest spenders who took the survey were aged 25-34 followed by those aged 35-44. With this being shown, millennials come on top as the biggest spenders on Black Friday 2019. 


The Black Friday craze continues to dominate as one of the biggest shopping days ofthe year. With the event kicking off the holidays, there’s truly no other time to shop best than on Black Friday. 


Black Friday is around the corner, if you’re a retailer, these trends can greatly help you strategize to increase revenue. If you are a shopper, expect a much higher traffic online but expect bigger, if not the biggest, sales discounts all throughout the year!