In this day and age of online connectivity and instant access, the use of traditional marketing is slowly dropping as more companies go digital for their marketing needs. This type of marketing relies on digital technologies and the internet to promote a brand’s products and services. The fact that 58% of consumers now prefer online stores due to their 24/7 availability gives us an idea of the potential digital marketing has.
Just like the technologies that make it possible, digital marketing continues to evolve. This means that what worked before might not work today. For this reason, it is always wise to be updated on the new trends and statistics which can help brands conceptualise better digital marketing campaigns and stay ahead of the competition.
Content is Still King
Digital marketing comprises of different pillars, one of which is content marketing. This type of digital marketing involves the creation of blogs, infographics, videos, and even podcasts. To give you a better idea of just how important content marketing is, a recent study has revealed that 72% of marketers view relevant content creation as the most effective Search Engine Optimisation (SEO)—another area of digital marketing—tactic.
Another takeaway that content marketing can provide brands is that its cost-effective. In fact, it costs 62% less than traditional marketing and can generate thrice as many leads. Due to these reasons, if you want to have a complete and effective digital marketing strategy, don’t disregard content marketing.
Going Mobile is Crucial
Due to their popularity, mobile devices are now a major part of the digital marketing strategy of brands over the world. Everywhere you go you’ll see people locked in to their smartphone or tablet’s screens doing things such as texting, tweeting, browsing, and even shopping. A report revealed that customers are now relying on their mobile device more to help them make a purchase decision.
This presents an opportunity marketers can take advantage of when coming up with a digital marketing campaign and tells us that going mobile is absolutely necessary if you want to generate more leads and conversions. As such, you should make sure that the content—from the layout to the text—you have in your website, landing pages, and social media pages should be mobile-friendly. It’s a tedious process, but the results will surprise you.
Social Media Can Lead to Better Connections
Platforms such as Facebook, Twitter, and Instagram provide users faster and convenient ways to make connections and conversations with different people and groups. The good news is, brands can do the same and connect with their target markets better through social media.
This study shows that social media provides consumers a fast way to discuss their concerns and get resolution. This is made possible through the use of social media-centric apps and platforms, the comments section, and the ability to share and react to posts, among others. If a brand takes great importance in maintaining a healthy relationship with their customers, they are more likely to respond to their concerns and feedback. This in turn can help build positive brand-customer relations and have a positive impact on customer support and brand reputation.
Businesses should always remember that, through social media, they have a chance to not only increase customer engagement but also to make meaningful relationships with their audience.
Personalised Emails Lead to Better Results
Before social media, the most popular mode of online communication was email. However, instead of it slowly disappearing as more modes of online communication entered the scene, email stayed and even became part of digital marketing. Email marketing—which is made up of things such as seasonal email campaigns, promotional newsletters, and monthly EDMs—is another way for you to reach your digital marketing goals.
Here’s a key tip: Personalise! Brands who properly integrate email marketing know that personalisation can generate good results (e.g. more transactions, subscriptions, and conversions). When emails are personalised, it can improve the click-through and conversion rates by as much as 14% and 10%, respectively.
Personalising your emails involve doing things such as customising the background image and theme, adjusting the font style used, including the name of the specific recipient, and creating a personalised subject line. The idea here is to remember that people appreciate you talking to them as individuals and not looking at them as mere statistics or just another email address in your email list. This shows that you value them and the insights they might have.
Online Videos are Trending in the Right Direction
Video marketing is another area of digital marketing your brand can leverage to achieve better results. A few years ago, YouTube was the primary platform for brands to promote their online video ads. Now, social media has also become an avenue for businesses to market what they offer through online videos. The more interesting, engaging, and compelling it is, the better.
A recent survey showed that 72% of businesses are convinced videos increased their conversion rates. And, with today’s video creation tools having more and more customisation features such as emojis, time-lapse, and live video, brands can create clips that are more interesting and target their audience better, which means that that percentage will likely go up in the coming years.
Don’t be Left Behind
Digital marketing continues to evolve together with digital and online technologies. This means that, as long as we continue to innovate, digital marketing will be better and more effective, becoming the true future of marketing. As such, it’s important for businesses to not be left behind and integrate digital marketing into their current strategies if they want to gain more marketing success in the coming years.
If you are looking to start your digital marketing journey right (or boost your current strategy), Forward BPO can be your partner in addressing your online marketing needs. We are a BPO company in the Philippines that provides different outsourcing services and business solutions such as after-hours call and answering, live chat support, virtual assistant services, and, of course, digital marketing. We have the right talent to help you improve your brand’s online presence and move your business forward.
Don’t hesitate to contact us for more information.