//Lead Generation: To Outsource or Not to Outsource?

Lead Generation: To Outsource or Not to Outsource?

Gaining appointment setting leads is vital since these are the leads the sales team needs to contact in order to increase sales and profit. Lead generation, the process of acquiring and refining leads, however, take time and method.  Expecting your inhouse teams to manage the tasks of lead generation and sales conversion or telemarketing may negatively affect productivity if their focus is divided.  

Here’s what to look out for so you can tell when it’s time to outsource your lead generation:

Many of your leads are of substandard quality.

Examine the quality of the leads you’ve been utilizing.  Check if the customers you have contacted fit your target market and demographics.  Good quality leads mean more eligible customers who have a higher likelihood of being interested in your product or service.  This will make it easier for your sales team to connect with these consumers and convince them to become customers.  If a large percentage of your leads do not yield positive results, you need to reevaluate your lead generation system.

Your customer information database has not been cleaned or updated.

It’s difficult to converse with customers and establish a connection with them if you don’t have the information about them that you need.  What’s worse is getting confused in the middle of your conversation with them when you realize you’re equipped with incorrect details.  Errors and mistakes happen when your database of prospects has not been checked over.  A business process outsourcing company offering lead generation services can concentrate on double checking the quality of the leads and their particulars before handing them over to the sales team.  

You have not been able to consistently reach your target sales.

Although there are many factors that contribute to low revenue, amount of leads and conversion of those leads are some of the biggest influences on the total sales falling short of expectations.  With an inability to reach a larger portion of the market, poor implementation of marketing initiatives or a lack of manpower, it can be more challenging for your sales team to find qualified leads and regularly achieve your sales goals.      

Partnering with an BPO company who can gather your appointment setting leads will take some of the load off your marketing and sales team, allowing them to direct their efforts towards nurturing those leads.  At the same time, you’ll be able to get better quality leads with a higher potential for conversion.  Forward BPO can be of invaluable help to you in this aspect.  We are a call center company in the Philippines that offers lead generation services aside from customer care, sales, technical support and back office administrative tasks.  Get in touch with us now.    

By | 2018-08-01T02:48:51+00:00 January 25th, 2018|Categories: Blog|0 Comments

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