Computer Scientist and Philathropis, Pierre Morad Omidyar, once said this about the evolution of technology:

“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with a much larger number of people.”

If you have an eye for marketing, this speaks volumes. The advancement of technology has allowed more marketers to capture an audience’s interest in so many ways from posting an update to inviting them to an event. Specifically, marketers can utilise several online elements to market their brand further—that is the beauty of digital marketing.

To maximise digital marketing, you have to do two things: get the full grasp of the concept together with its blueprints, and the advantages it offers for your business.

Digital Marketing vs Traditional Marketing

The Marketing landscape was completely different 20 years ago. Advertising and marketing efforts were in the form of print ads, broadcasts, billboards, and fliers. Those efforts are otherwise known as traditional marketing. Fast forward to today, the game has changed.

Although we still present some of the factors in traditional marketing, more businesses are going digital. Digital Marketing efforts are seen on mobile devices, websites, social media websites, and online advertisements. 78% of customers are already going online to research and buy their products. 

Blueprints of Digital Marketing

The beautiful thing about digital marketing is its structure. It’s a combination of different online channels where brands can opt to choose which one to focus on. These are its channels:

SEO

Search Engine Optimisation (SEO) is a digital marketing channel that focuses on optimising the web page, design, and content of a website.

Content

The aspect of digital marketing that creates different kinds of high-quality content materials such as blogs, copies, email, and website copies.

PPC

This is a digital marketing model that is used to drive traffic to a website by having an advertiser pay a fee every time their ad is clicked.

Social Media

Facebook, Twitter, and Instagram are 3 of the biggest social media apps in the world—making it a marketing gold mine. Marketers present their blog links, announcement, promos, and ads of their products and services.

Advantages of Digital Marketing

When you’re planning to outsource digital marketing services with a reliable BPO partner, these are the things you are likely to experience:

  • Digital Marketing Experts

  • Cost-efficient Services

  • The latest in Digital Marketing Software

  • In-house Efficiency

  • More time to focus on Core Tasks

  • Brand Awareness

  • Builds Online Credibility

Partner with Forward BPO

We at Forward  BPO have one of the best recruitment teams in the country. They have consistently hired the right people for the different services our clients have availed and outsource such as social media marketing, virtual assistant services, back-office support, and digital marketing.

Get your digital marketing strategy up and running with our help! Message us here for more details.