Finding the right people for the right job is becoming increasingly difficult, even for BPO companies in the Philippines. Competition is high, given that while job seekers are increasing, job vacancies are fewer. Fortunately, social media marketing services are not only beneficial for brand promotion, but for recruitment as well.
- Increased recruitment traffic
If you’re not recruiting on Facebook, it’s high time to take advantage of the power of social media. For the third year in a row, the Philippines is still the world’s social media capital. According to the global study Digital in 2018, Filipinos spend an average of 9 hours and 29 minutes on the internet daily, of which 3 hours and 57 minutes are spent on social media. Your best candidates are browsing their news feed right now.
With social media, you can conduct a fast background check on a candidate. Although Facebook and Twitter are not professional sites, you can evaluate a candidate’s character based on the way they present themselves online. LinkedIn can also be a good source of information.
- Millennial-friendly company image
Millennials want to work for you, if only they can find you online, on their smartphones. Being on social media shows your millennial clients, customers, and job candidates that you’re flexible enough to adapt to the latest trends and developments in the digital age. You don’t want to be obsolete in a rapidly-changing world.
- Personal connection with candidates
When you interact with job seekers on social media, be it on a comment thread or a direct message, it makes them feel that you’re genuinely interested in them.
Recruiting on social media lets you tap into a wider pool of talent; by looking at one person’s profile, you can also check their friends list and see if they’re suitable for the job. Your current employees can also help spread the word about the open position by sharing your recruitment ad.
At Forward BPO, we specialize in customer service, technical support, back office support, social media marketing, and B2B lead generation services in the Philippines. We’re here to help your business grow by improving your processes and producing excellent results. Contact us to learn more.