Top Digital Marketing Trends in 2018 Digital marketing has seen some rich and rapid changes over the past 10 years. People are becoming increasingly dependent on online businesses to cater to their everyday needs. After all, the technological evolution in today’s world is faster than ever — and for businesses, it’s a real challenge to keep up. If you’re not yet on board, here’s a simple guide to the basics of digital marketing and the latest developments happening right now.
What is Digital Marketing Strategy?
- Google Search
- Content Marketing
- Social media marketing
- Email marketing
- Online PR and reviews
- Online brochures
- Search engine optimization
In other words, a digital marketing strategy is any form of marketing plan or campaign intended to capture your online audience.
Because the whole point of marketing is to connect with your audience at the right place and the right time, it makes sense to take your business where your customers and leads are spending their time: online.
According to a research from Ofcom, people are spending twice as much time online compared to a decade ago. Thus, in today’s tech landscape, having an effective digital marketing strategy is vital to the growth and survival of your business.
The Latest on Digital Marketing
With so many proven methods and valuable studies on the latest technologies in marketing, it can be difficult to know which ones you need to pay attention to. To help you stay ahead of the competition, here are the hottest digital marketing trends in 2018:
- Video marketing
Video marketing is expected to account for 80% of total internet traffic by the year 2020 as more and more companies incorporate videos into the many aspects of customer experience. If you haven’t included videos in your digital marketing strategy, it’s high time to do so.
Customers expect quick response time. While tailored technical support services can help customers solve their brand-related concerns, there are often basic and repeatable questions that can be effectively answered by AI-powered chat tools. To cater to these queries, more companies are utilizing chatbots.
- Creative storytelling
People want “human” brands, and it’s definitely in our nature to tell stories. As marketing goals evolve from traffic generation to customer engagement, companies will continue to seek to delight their audience with their brand’s own story.
- Social Advertising
Organic reach and steady site traffic aren’t enough anymore. Now, businesses should opt to advertise via social media to drive brand awareness, connect with their customers, and provide excellent customer service.